For most people who publish their wine opinions online (wine bloggers), it is in vogue to dismiss professional wine critics and say “Don’t rely on critic scores. Trust your palate.” It seems I can’t read a profile of a wine blogger without them proudly saying they hate ratings and people shouldn’t follow them.
Yes, I do think wine is a living creature, part art, part science, and it evolves over time. But I also believe some wines are better than others, and I believe professional wine critic scores are a valuable short cut to determine what is good and what is great.
Scores help the wine consumer to both narrow and widen their choice of wines. If a consumer wants to try a new varietal, German Riesling as an example, then you want the consumer to try the best German Riesling within their budget and that is what WineBlueBook does. We take the score and compare to the street price to show the best values along with the so-so values and terrible ones too.
When a consumer is staring at 100+ wines in the supermarket wine aisle and has two minutes to choose a wine, a numerical score is a great aid. Much better than choosing the cutest label, cheapest price or recognizable name. Comparing the wine score and price and choosing the best value is what most people want. When you ask someone “What wine do you recommend for x” you are essentially saying “What wine do you recommend for x that is the best value for my money.”
The majority of the wine buying public doesn’t have the time, nor passion, to read/research/drink and discuss every wine before buying. The wine enthusiast spends their time reading/researching and drinking wine yet use similar short cuts when deciding what movie to see. Most don’t bother to read/research and discuss directors/actors when deciding what movie to go see. They rely on a “thumbs up/thumbs down” or rottentomatoes.com (a similar model to WineBlueBook but for movies).
Yes, they could trust a wine retailer, but is a wine retailer going to recommend a wine they don’t sell? Or are they tempted to sell one wine over another because they make more commission or are spiffed in other ways for recommending one region, or producer over another? It happens.
And if I trust the recommendation of a retailer, why can’t I trust the recommendation of a professional wine critic?
I am not advocating blindly buying cases of wine without first trying the wine. I recommend you take the score, price and WineBlueBook’s quality index (measures the average score to price ratio) into consideration then buy a bottle that fits your budget, try it and if you like it, buy more.
WineBlueBook takes an average of two or more professional critics. A wine must be scored by two or more professional wine critics before it is published. This ensures a score is not swayed, one way or another, by one critic.
If you are in the minority who make wine apart of your everyday life, then yes, trust your palate. But don’t criticize others who are not wine enthusiasts and choose to use wine scores in deciding which wine to purchase.